Privacy Policy for Caffeinated Cleaners
Effective Date: August 28, 2025
At Caffeinated Cleaners, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how Caffeinated Cleaners ("we," "us," or "our") collects, uses, discloses, and safeguards your information when you visit our website (www.caffeinatedcleaners.com), interact with our services, subscribe to our SMS messaging, or engage with our advertising on Meta platforms (including Facebook and Instagram). We provide professional cleaning services and use digital tools to communicate with and market to our customers.
This policy complies with applicable laws, including the Telephone Consumer Protection Act (TCPA), the Children's Online Privacy Protection Act (COPPA), and requirements for 10DLC (10-Digit Long Code) registration for business SMS messaging. It also addresses our use of Meta Ads, including the Meta Pixel for tracking and advertising purposes. By using our services or providing information to us, you consent to the practices described in this policy.
If you do not agree with this policy, please do not use our website, services, or opt into our communications.
We collect information to provide and improve our cleaning services, process bookings, send promotional offers, and comply with legal obligations. The types of information we collect include:
Personal Information: Name, email address, phone number, mailing address, payment details (e.g., credit card information), and preferences for cleaning services. This may be collected when you book a service, sign up for newsletters, or contact us via our website or phone.
Contact and Usage Information from SMS: If you opt in to receive text messages (e.g., appointment reminders, promotions), we collect your phone number and may log message interactions.
Information from Meta Ads and Tracking Technologies: When you interact with our ads on Meta platforms (Facebook or Instagram), we may collect data such as your device ID, IP address, browsing behavior, and demographic information (if you provide it). This is facilitated through the Meta Pixel, a tracking tool embedded on our website, which collects data for ad retargeting and performance measurement.
Automatically Collected Information: Cookies, web beacons, and similar technologies collect data like IP address, browser type, pages visited, time spent on our site, and referral sources. We use this for analytics and personalized advertising.
We do not collect sensitive personal information (e.g., health data) unless voluntarily provided for service customization.
Directly from You: When you fill out forms on our website, book services, or respond to SMS opt-ins (e.g., by texting "JOIN" to our short code).
Automatically: Through cookies, server logs, and third-party tools like Google Analytics (which compiles statistical information about site usage without personal identifiable information - PII).
From Third Parties: Including Meta Platforms, Inc. ("Meta") when you interact with our ads or visit our site after clicking an ad. Meta shares aggregated or pseudonymized data with us for advertising optimization.
For SMS, we only collect phone numbers with your explicit consent via double opt-in (e.g., confirming via a reply text).
We use your information for legitimate business purposes, including:
Providing cleaning services, processing payments, and scheduling appointments.
Sending SMS notifications (e.g., reminders) and promotional messages.
Personalizing your experience, such as recommending services based on past bookings.
Marketing and advertising, including retargeting ads on Meta platforms to show relevant cleaning offers to users who visited our site.
Analyzing site traffic and ad performance to improve our services.
Complying with legal requirements, preventing fraud, and enforcing our terms.
For Meta Ads, we use the Meta Pixel to track conversions (e.g., form submissions after ad clicks), optimize ad delivery, and measure campaign effectiveness. This may involve creating custom audiences based on website visitors.
Our website uses cookies and similar technologies to enhance functionality and advertising:
Essential Cookies: For site navigation and security.
Analytics Cookies: To understand user behavior (e.g., via Google Analytics). We use information gained through cookies to compile statistical information about use of our website, such as the time users spend at the site and the pages they visit most often. Those statistics do not include PII.
Advertising Cookies: Including the Meta Pixel, which tracks your interactions across Meta platforms and our site for retargeting. For example, if you view a cleaning service page, you may see related ads on Facebook.
You can manage cookies through your browser settings or our cookie banner. Opting out of cookies may limit ad personalization but won't affect core site functionality. For Meta-specific opt-outs, visit Meta's ad preferences tool at https://www.facebook.com/ads/preferences/.
Caffeinated Cleaners maintains strict privacy policies, ensuring that personal information of our users and members is not shared, sold, rented, released, or traded to third parties without legal obligation.
However, we may disclose information as follows:
Service Providers: To vendors who assist with operations (e.g., payment processors like Stripe, SMS providers compliant with 10DLC). These providers are contractually obligated to protect your data and not use it for other purposes.
Meta Platforms for Advertising: We share pseudonymized data (e.g., hashed emails or device IDs) with Meta to deliver targeted ads, measure performance, and create lookalike audiences. This is done under our legitimate interest in marketing our services. Meta acts as a data processor and complies with its own privacy policy (available at https://www.facebook.com/privacy/policy/). We do not share SMS-specific data with Meta.
Legal Requirements: If required by law, subpoena, or to protect our rights, safety, or property.
We do not share your personal information from SMS interactions with third parties for marketing without your consent. No verbiage in this policy indicates collection of consent for third-party sharing beyond what's described.
Our SMS services are registered under 10DLC for reliable business messaging. By opting in, you consent to receive texts about services, promotions, and reminders. Messages may be sent using autodialed or pre-recorded calls.
Opt-In Process: You must explicitly opt in (e.g., by texting "JOIN" to [our 10DLC number]) and confirm via a reply.
Opt-Out: If you are receiving text messages from us and wish to stop receiving them, simply respond with either "STOP" to the number from which you received the message. Once we receive your message, you will no longer receive further text messages from us. You can also text "HELP" for assistance or call us at [phone number]. Message and data rates may apply.
Frequency: Variable, based on your preferences.
Carriers: Not all mobile devices or carriers support SMS; standard rates apply.
Data Protection: SMS data is stored securely and used only for the purposes you consented to. We do not share SMS phone numbers with third parties.
This complies with TCPA and CTIA guidelines.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties
We implement reasonable security measures (e.g., encryption, access controls) to protect your information from unauthorized access, loss, or misuse. However, no system is completely secure, and we cannot guarantee absolute security.
We retain information only as long as necessary for the purposes described (e.g., 2 years for marketing data, longer for legal records) or as required by law. Upon request, we will delete your data where possible.
Our services are not directed to children under 13. We do not knowingly collect information from children under 13. If we learn we have collected such information, we will delete it promptly. Parents/guardians can contact us for assistance.
Depending on your location, you may have rights under laws like CCPA or GDPR, including:
Access, correct, or delete your personal information.
Opt out of data sales (we do not sell data) or targeted advertising.
Withdraw consent for processing.
To exercise these rights, contact us below. For Meta Ads, use Meta's tools to manage ad preferences.
If you are outside the US, your information may be transferred to and processed in the US, where privacy laws may differ. We ensure adequate safeguards for such transfers.
We may update this policy periodically. Changes will be posted on our website with the updated effective date. Continued use after changes constitutes acceptance.
For questions about this policy, privacy concerns, or to exercise your rights, contact:
Caffeinated Cleaners
PO BOX 59091
Email: contact@caffeinated-cleaners.com
Phone:224-599-2118
This policy is governed by US law. For 10DLC vetting, this policy is publicly available on our homepage.